Don't know what it is? You're likely not alone.
But it might be a good idea to get to know what it means. The term is coined in a recent report called "Emerging Trends in Real Estate 2020" released by Urban Land Institute and PwC.
The idea is pretty simple. As millennials become parents and move into the suburbs, they're bringing the spirit of the city life with them. They're looking for the comfort and stability of the 'burbs while not compromising the urban excitement of restaurants, shopping and entertainment.
According to the report, "'the people that are thriving in the knowledge economy, they want walkability, they want the town square experience," said Andy Lusk, head of acquisitions for Lionstone Investments.
So what does all of this have to do with Evanston? The report says the city is among the suburbs seeing growth in this area, among the likes of Brooklyn, New York and northern New Jersey. It's not hard to see why.
Evanston has all the ingredients of Hipsturbia, from trendy restaurants to the crafty breweries and a variety of entertainment. Let's start with breweries like Sketchbook Brewing Company. See how it's made with a brewery tour of the facility, then check out the on-site taproom featuring a rotating selection of beers.
There's not much a millennial loves more than some good tapas. That's where Tapas Barcelona comes into play. From appetizers to dessert, the small plate is on point. Looking for live entertainment? Space has you covered. The live music hall has hosted a wide-range of musicians from the Lumineers to Alabama Shakes.
Lest we forget about the business district that's become the beating heart of this community: Main Dempster Mile. The Wine Walk, Spooky Saturday, Holiday Treat Walk, and Small Business Saturday among just a few of the events you can enjoy.
You too can live at the intersection of the city and the suburbs at The Main. Choose between one of our studio, one, two, or three bedroom apartments in Evanston, IL, and discover the modern finishes and luxury amenities.
Call us at (847) 450-0115 today to schedule your tour and begin the first step in making one of our Evanston apartments your new home!