He’s a beloved personality in Evanston, and has the backstory to back it up. Pete Rosquete’s father owned gas stations for much of his teenage and young adult life. So, when his job was downsized in 2014 after almost 30 years in software development, he knew exactly what he needed to do.
“I (returned) to my roots,” he said. “I talked it over with my very brave and understanding wife and I decided to pursue ownership in an auto repair shop.”
And so Doc Able’s Auto Clinic was born, in December 2014.
The business since blossomed into a beloved and established personality in Evanston. Not quite four years later, The Main was honored to learn more about how it came to be and what it means for Pete and his wife to do what they love every single day.
Here’s what Pete had to say:
The Main: What has been the biggest challenge in your career and how did you overcome it?
Pete Rosquete: The first two years of business were very tough, (but) we overcame it by being tenacious, learning to live without the nice perks that we had before and throwing all of our time and energy into the business.
TM: What do you enjoy most about your career?
PR: Truly, every day is a learning experience and the feeling of helping people with their auto issues. We fix cars, but we help people with their issues.
TM: Who inspires you and why?
PR: My Father inspired me very much. He was a Cuban immigrant that loved this country, worked very hard for what he had and was a very honest business man. My wife inspires me very much. She not only supports my crazy ideas, but she rolls up her sleeves and gets right in there with me. Without my wife, forget about it!
TM: What is the most important thing you’ve learned about running a business?
PR: Patience, and you have to have money on the side to support yourself while the business is in its infancy. You have to treat your customers like guests in your home and you have to give it your all.
TM: Can you describe a moment or moments when you stopped and realized this is why you are doing what you’re doing with your life?
PR: Yes, it has happened to me on a few occasions. I have had students drop by with their parents because I worked with the parents over the phone to help with a car situation and they wanted to meet me. I love when you give someone good news about their car and their face lights up.
TM: What advice would you offer to other small business owners?
PR: Try to be on an even keel. Being a business owner is very challenging, especially at the beginning. It gets better, earn loyalty from your customers by caring that they are there and teach that to your employees. Remember, the customer is paying you for a service, product and most of all respect. Remember, the only reason you are there is for them.
At The Main, we strive to support the small businesses along the Main-Dempster Mile, as well as others in Evanston. We appreciate how unique a community we live in, and are so appreciative of small businesses that help our area be what it is: a great place to live.
For more information, or to schedule a tour, call (847) 450-0115 or visit us online.